BetaMart™ : Join our loyalty program to get special prices
BetaMart™: Join our loyalty program to get special prices
Program Name BetaPoints™ — Earn, Win & Grow
Core Idea
- A points-based loyalty program that rewards rural & township shopkeepers for every order placed, paid, and referred — PLUS a chance to win big through regular competitions and a yearly grand prize draw worth up to R1 million in rewards.
How It Works
| Action | Points Earned |
| Place an order | 1 point per R100 spent |
| On-time payment | 50 bonus points per order |
| Bulk order milestone | 250 bonus points for orders over R10,000 |
| Refer another Trader | 500 points per verified referral |
| Use MobiPay™ or another or another BNPL third party & repay early | 100 bonus points |
Competitions
Monthly Competition
- Every month, the Top 50 buyers with the highest MobiPoints™ earners are entered into a lucky draw.
- 10 winners share R20,000 in prizes each month (airtime, cash-back credits, delivery vouchers, shop upgrades).
Yearly Grand Prize
- Every point earned counts as an entry.
- The Top 500 active buyers are entered into a Year-End Grand Prize Draw for a share of R1 million in prizes, including:
- Business grants.
- Freezers, fridges, signage.
- Bulk stock vouchers.
- Sponsored upgrades for their shop.
- Big cash prizes to reinvest.
Rewards Menu (Points Redemption)
| Points | Rewards |
| 1 000 | 1,000 R50 airtime/data voucher |
| 2 500 | Free delivery on next order |
| 5 000 | R250 off next bulk order |
| 10 000 | BetaMart™ branded shop signage |
| 20 000 | Sponsored shelf/freezer (co-funded by brands) |
| 50 000 | Special business boost grant OR stock vouchers |
Redemption Rules
- Traders can redeem points anytime or save for bigger rewards.
- Monthly & yearly draws are automatic — every point = an entry.
- Winners are announced via SMS, WhatsApp, and through MobiMart agents.
Why This Works
- Drives repeat orders and bigger baskets.
- Motivates on-time payments and good BNPL behavior.
- Referrals multiply user base.
- Monthly and yearly competitions create buzz and word-of-mouth.
- Rewards are practical, desirable and uplift local shops.