About our company

BetaMart™ is BetaNet’s flagship digital B2B multi-vendor marketplace designed to bridge the gap between FMCG brands, manufacturers, suppliers, local distributors, and millions of informal retailers across South Africa’s townships and rural communities.

We help Spaza Shops, Food Outlets, Fresh Produce Markets, Butcheries/Chesanyamas, Liquor Outlets, Salons, Stokvels, Co-ops, and small traders buy bulk stock directly from trusted suppliers — at the best prices — all in one place. Our platform automates orders, payments, and deliveries while connecting last-mile logistics and local agents to ensure goods reach even the most remote areas.

By unifying fragmented supply chains through a single Distributed Commerce Orchestration Platform, we unlock growth for small retailers, expand reach for brands, and drive local economic inclusion.

Our mission: To power township and rural trade through technology, trust, and local partnerships.